Blog
Some athletes treat NIL like a race to the nearest check. But the smart ones? They’re building legacies.
Name, Image, and Likeness deals have created a surge of opportunities for college and high school athletes. However, chasing fast money can come at a cost to long-term value and credibility. Tha...
Some people still treat women’s sports like an underdog story. That mindset is outdated. In 2025, women athletes aren’t waiting for permission; they’re taking control of their brands, their visibility, and their money.
And NIL is the game-changer they’ve been waiting for.
The Shift Is Real and It’...
Some deals sound too good to be true.
And in the fast-moving world of NIL (Name, Image, and Likeness), some of them are.
As NIL continues to reshape college and high school athletics, more young athletes are being approached with contracts, partnerships, and opportunities that can be life-changing...
Summer Isn’t the Off-Season, It’s the Setup Season
For serious athletes, summer isn’t a time off; it’s a time to get ahead. While others slow down, smart athletes are working on the skills and strategies that will shape their fall season and their NIL opportunities.
In 2025, fall is when deals are...
Five years ago, the question was whether athletes even needed a social media presence. In 2025, the question is which platform builds the best brand: Instagram or TikTok?
For athletes seeking NIL opportunities, brand partnerships, and long-term influence, this decision is crucial. So do their paren...
Caitlin Clark isn’t just playing the game; she’s transforming it. In just 40 professional games, she’s become a living case study in how one athlete can reshape a league’s entire economy, set new benchmarks for visibility, and create a personal brand with generational impact.
25% of a League: A Rea...
Shaquille O’Neal’s Netflix series Power Moves goes deeper than you’d expect.
Across six episodes, it’s not just about athletes making headlines, it’s about athletes making decisions that define their futures.
This show delivers what most NIL platforms and highlight reels don’t: real talk. And if ...
If you're an athlete looking to land more NIL deals, you already know the big platforms: Opendorse, OpenSponsorship, and MOGL. Each one helps brands discover you, but simply creating a profile isn’t enough. Here's how to get the most out of each platform, and why The Warm-Up can help you turn visibi...
LaunchBreak is a professional networking platform built for women in sports, and it's long overdue. Designed specifically for athletes from over 650 universities and 35+ sports, LaunchBreak is free to join and already supports more than 1,700 members. If you're a current or former college athlete wh...
When it comes to NIL (Name, Image, and Likeness), some young athletes are already miles ahead, and not because they’re more talented. It’s because of who raised them.
Many of the athletes now landing six-figure deals, major sponsorships, and national attention are the children of professional sport...
There’s a question that comes up often, especially from people who love sports and want in on the business side. Can you really become a sports agent without a legal background? The short answer? Yes. The better answer? Let’s break it down.
Where You Need to Be Solid
Plenty of successful agents ar...
The rise of Name, Image, and Likeness (NIL) deals has transformed the way student athletes can profit from their athletic careers. Since 2021, the NCAA has allowed college athletes to monetize their presence through endorsements, brand deals, and various other opportunities. While this is an excitin...
